Zimpli Kids

Transform bath time into an unforgettable sensory adventure with our vibrant Zimpli Kids products—a collection of fun, safe, and educational playtime essentials that captivate children’s imagination while giving parents complete peace of mind. From the creators of the iconic Gelli Baff and Slime Baff, these British-made innovations embody the slogan Add Water, bringing to life an explosion of colours, textures, and excitement with every use.

At the heart of Zimpli Kids’ magic lies a dedication to multi-sensory and tactile play. Whether diving into a tub of fizzing, foaming fun with Baff Bombz, unleashing creativity with the viral Magic Brush, or exploring the galaxy with Solar System Baff Bombz, every product is carefully designed to encourage interactive learning through play. Perfect for home, school, or sensory therapy settings, these products engage sight, touch, and smell in delightfully surprising ways.

All Zimpli Kids products are skin safe, drain safe, and eco-conscious, offering a mess-free, worry-free experience for parents, teachers, and carers. The brand leads the way in sustainable play innovation, proudly offering biodegradable, Intertek-certified toys manufactured in a UK-based ISO 9001 and ISO 14001-accredited facility. Zimpli Kids are also the first to receive skin safety accreditation from the British Skin Foundation, reaffirming their commitment to safe and inclusive fun for all.

With over 100 million units sold globally, Zimpli Kids continues to pioneer eco-friendly bath play with products that are as exciting as they are responsible. Dive into our collection and discover the ultimate in sensory bath products, biodegradable slime toys, and STEM-inspired bath bombs that make bath time brilliant every time.